According to Brand Finance’s 2024 Football 50 rankings, Real Madrid’s brand value has increased by 15.5% to reach 1.685 billion euros. The defending Champions League champion pushed Man City, the leading team in 2023, to second place with a brand value of 1.611 billion euros. Despite financial difficulties, Barca still occupies the remaining position in the Top 3 with 1.542 billion euros.
Real Madrid is not only the strongest football club brand – a title they held in 2023, but also the most valuable in the world. Brand Finance’s latest report on the most valuable brands in world football shows that Los Blancos has regained the number 1 position in this regard.
In a highly competitive environment, a number of clubs have shown remarkable growth, consolidating their position in world football. Real Madrid CF is the most valuable brand in the world after growing 15.5% in brand value. Last year, their brand value was 1.457 billion euros, ranking second behind Man City. And since 2010, the brand value of the Royal Spanish football team has never been outside the Top 3.
Brand strength index (BSI) 96.26 confirms the dominant position of the Real Madrid brand. Los Blancos have maintained their position thanks to lucrative sponsorship deals, such as that of Adidas and the renovation of the Santiago Bernabéu stadium, which promises to significantly improve their commercial income in the coming seasons.
In addition, the fact that Real has just officially signed a 5-year contract with Kylian Mbappe and owns a series of candidates competing for the 2024 Golden Ball such as Jude Bellingham, Vincius Junior or the French super striker himself will further strengthen their dominance. their long term. In fact, in the last 5 years, only Man City has been able to knock Real out of the number 1 position in 2023. In the remaining 4/5 years, Los Blancos has always held the top position.
Barca still maintains third place overall, with a growth of 12%. Despite recent financial difficulties, the Catalans retain key sponsorship deals, including a partnership with Spotify, and are promoting the “Espai Barça” project, focusing on efficiency. Camp Nou’s energy use and environmental sustainability.
For its part, the Premier League has the most clubs (17 teams) appearing in the Top 50 rankings, as well as the highest value of any league, with 8.1 billion euros compared to 4,000 euros. 5 billion euros of La Liga. Furthermore, up to 6 of these teams are present in the Top 10, including MU (1.398 billion euros) and Liverpool (1.380 billion euros) maintaining 4th and 5th positions, respectively. Arsenal (996 million euros) ), Tottenham (868) and Chelsea (838) hold 8th, 9th and 10th positions respectively.
French giant PSG (1.208 billion euros) fell one place to 7th place, while Bayern Munich (1.236 billion) moved up to occupy the 6th position of the Ligue 1 defending champion. Notably, the departure of Global superstars such as Lionel Messi, Neymar and Kylian Mbappe will also affect the club’s commercial prospects, which could lead to reduced merchandise sales, reduced sponsorship value and possibly reduced support. households of international fans. Therefore, it cannot be ruled out that PSG will be kicked out of the Top 10 in the next few years.
Real’s dominance in brand value shows the huge gap between them and their fellow teams. In the coming years, it will certainly be difficult for Spanish clubs to keep up with Los Blancos in this regard.
Although the brand value has skyrocketed, on the UEFA club index rankings, Real is still 1 place behind Man City. Even after winning the Spanish Super Cup, La Liga and Champions League last season, Los Blancos only had a cumulative score of 119.0 points in the last 5 seasons; less than Man City – the team that owns 123.0 points. Ranked 3rd is Bayern with 108.0 points. The remaining teams in the Top 10 are Liverpool (96.0 points), Roma (90.0), PSG (85.0), Villarreal (82.0), Dortmund (79.0), Chelsea (79.0 points). 0) and Inter (76.0). MU is in 14th place (70.0) and Barca is 18th (67.0).
